Google Webmaster Tools

Google Analytics:

Developer - Google.
Type - Statistics, Analysis.
Features:

• Generate detailed statistics for their website, including the website's traffic and traffic sources
• Measures the website’s conversions and sales.
• Tracks visitors from all referrers, including search engines and social networks, direct visits and referring sites.
• Tracks display advertising, pay-per-click networks, email marketing, and digital collateral such as links within PDF documents.
• Integrated with Google Adwords, which allows the consumer to track the amount the website has earned.
• Track landing page quality and conversions, which are basically goals that can include sales, lead generation, viewing a specific page, or downloading a particular file.
• Help identify pages that are under-performing by measuring funnel visualization, where visitors came from, how long they stayed and their geographical position.
• Monitor new and relevant users on the mobile applications, as well as Traffic Sources reports and Google Play integration.
• Offers real-time reporting.
• Offers behavioral features like Event Tracking and Flow Visualization.
• Set and track goal conversions such as purchases, clicks, or time spent on the app.
• Also tracks real or virtual goods sold.
• Basic service is free of charge and a premium version is available for a fee.

Google Webmaster Tools:
Developer - Google.

Type - Indexing, Optimizing.

Features:

• Submit and check a sitemap
• Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
• Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
• List internal and external pages that link to the site
• Get a list of broken links for the site
• See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
• View statistics about how Google indexes the site, and if it found any errors while doing it
• Set a preferred domain (e.g. prefer example.com over www. example.com or vice versa), which determines how the site URL is displayed in SERPs
• Highlight to Google Search elements of structured data which are used to enrich search hit entries
• Receive notifications from Google for manual penalties
• Service'available for free.

loading...